The most advanced technology available can’t guarantee success if it’s not in the hands of the best analysts. At Acxiom, our data teams are some of the best and brightest in the business! With the knowledge and experience to action the most advanced data tools, we confidently deliver precise file handling and list accuracy all within stated timeframes.
Our data teams bridge the gap between account management and strategy by being involved across the total campaign strategy – from simple to the most complex. They support direct marketing campaigns for both mail and email by delivering data processing (CDI and advanced ETL); targeted segmentation and selection and exclusion and suppression processing both on and off line. Geo coding; detailed auditing, quality control and InfoBase-X® list processing services ensure data quality throughout the campaign lifespan and we also carry out fulfilment processing on both mail, email and telemarketing lead files. All our data management and integration services are also supported by a full results tracking and analysis service for enhanced customer insight.