For some of the world’s largest direct marketers, Acxiom is unparalleled in its ability to deliver complex systems built from market-tested standard components and customised to meet specific business requirements. These client-specific solutions span the full range of volumes, service and performance requirements, many handling billions of input records and can include batch and online access for real-time customer applications, accessible to support front-office and information management applications.
Leveraging expertise earned with more than 40 years of experience, Acxiom creates and manages some of the largest marketing databases in the world. Acxiom optimizes these marketing-database solutions to handle significant user requirements for campaign management, analytics, reporting and online transaction processing to ensure best-of-class performance.
Delivering marketing advantages with commercial payback
· Cost-efficiency from increased marketing productivity and operational effectiveness
· Improved customer and prospect targeting
· Driving CRM from the bottom up
· Increasing upsell and cross-sell opportunities
· Delivering actionable customer insight
· Streamlining and speeding up campaign management processes