MarketEdge-X is an advanced, packaged customer and prospect database solution developed by Acxiom. It can be implemented quickly, easily and at a lower price point than bespoke solutions, delivering database driven competitive advantage to businesses whatever their budget. In the US, companies including Savings Bank Life Insurance (SBLI) and Diamond Resorts have already invested in MarketEdge-X and this is a taste of what they have to say:
"Now we have a database rich with enhanced customer data as well as highly targeted prospect data. We can do our own selections and suppressions in minutes – not days. This database allows us to execute more targeted campaigns to existing customers for cross-sell opportunities as well as customer acquisition campaigns. We are only beginning to learn the power of what we have!" SBLI
In MarketEdge-X, Acxiom has packaged its marketing database best practices for fast implementation. MarketEdge-X provides full multi-channel marketing functionality and can be implemented in as quickly as 60 days. Specifically, MarketEdge-X enables you to:
· Analyse customers and prospects using intuitive visualisation tools.
· Manage campaigns effectively – from simple initiatives right through to complex segmentation strategies
· Access Acxiom’s market leading CDI, data products and account management expertise
· Deploy multi-channel communications from a single platform and track results
· Create a wide range of reports via advanced interface applications