Online marketing has transformed the travel and entertainment sector and consumers are increasingly in the driving seat when it comes to how and when they want to receive advertising. Brands have to become ever more sophisticated in the way they select their key audiences, shape their messaging and deliver its content. With digital marketing playing an increasingly important role in communicating with consumers, one of the biggest issues facing online marketers in this sector is engagement.
Integrated and relevant online communications have been shown to improve brand recognition, give more power to messaging and heighten return on investment – all key to building longer term relationships with customers. Acxiom’s specialist online division provides consultative support backed by leading email platforms, website personalisation techniques and targeting tools. With a deep understanding of the science of response, Acxiom creates online experiences within the travel and entertainment sector that provide a more meaningful connection to consumers. In turn that creates real insight as to how digital media work together and how each can be individually improved to achieve ongoing campaign success.