Today’s consumers use a wide variety of resources to research and book their travel and entertainment – from magazines and newspapers to the internet and booking agents. The relevance and timing of offers is crucial when reaching consumers, with insight into behaviour and channel preference sitting at the heart of acquisition and retention strategies.
As an innovator in customer data integration and analytics for the travel and entertainment industry, Acxiom can help you develop and improve customer satisfaction, target new customers and retain existing ones. In-house market specialists help create better online user experiences to increase reservations, build an incisive understanding of distinct customer groups, their profitability and future potential. Using a combination of demographic, behavioural and lifestyle data, Acxiom can help you reach new customers and keep existing ones returning to spend more time after time.