With consumers increasingly in the driving seat when it comes to when and how they want to receive advertising, financial service institutions have become ever more sophisticated in the way they select their key audiences, shape their messaging and deliver its content. As digital marketing plays an increasingly important role within those communications, one of the biggest issues facing online marketers within retail banking is engagement.
Integrated and relevant online communications improves brand recognition, gives more power to your messaging and heightens return on investment.
Acxiom’s specialist online division provides consultative support to many of the UK’s retail banks backed by leading email platforms, website personalisation techniques and targeting tools. With a deep understanding of the science of response, Acxiom creates online experiences for retail banks that provide a more meaningful connection to consumers. By creating real insight as to how digital media work together and how each can be individually improved to achieve ongoing campaign success, Acxiom helps clients within the retail banking sector understand and communicate with their customers in a more timely and relevant way.