Across the retail banking industry, data is the single biggest contributor to campaign performance, whether it be for targeting, customer profiling or segmentation. Relevant, recent and scalable data that enables you to understand more about your key audiences and reach them both on and offline is one of the most important challenges that banks currently face.
Acxiom is the UK’s leading provider of lifestyle data and has built a suite of list rental databases, lead generation programmes and segmentation solutions that can be tailored to the needs of retail banks, so you can target both customer and prospect campaigns with precision and insight. With the UK’s largest and most in-depth source of consumer data you can secure a high volume targeting solution that delivers consistent results.