• Telecommunications and MediaTelecommunications and Media

    More than a quarter of all adults have a phone which they can use to programme their television, watch sport or films, order their shopping, check email, update Facebook or Twitter, text their mates and obviously make calls. For teenagers the figure is almost half.*

    We have been streaming content and catching up on the programmes we missed on home computers and laptops for years but the rapid roll-out of fibre by BT alongside super fast offerings from Virgin are allowing us to internet enable our TVs giving us access to thousands of hours of on demand content whenever we want it, not to mention enabling us to play games with hundreds of gamers around the world and make person to person video calls.

    In short, converging technologies are giving consumers a huge amount of choice and capability. At the same time this poses huge challenges to suppliers of telephony, broadband and television – customers want their service to be always on with the right content at their finger tips - if they don’t get it they will defect and worse they’ll tell their social network all about it!

    Acxiom’s clients need to understand their customers in order to offer the right content and offering in real time however they get in touch. Making sense of Moments of Truth and maximising the opportunity in every single customer engagement places enormous pressure on Telco operators.

    Acxiom combines its’ core capabilities of data and insight, technology, experience and know how to support many of the UK’s leading Telco operators.

    Data – Our market leading data solutions enable our clients to target every UK household whether customer or prospect in terms of demographic, lifestyle and behavioural characteristics and to understand how they consume media, use technology, use the internet and who they buy their services from. We drive insight which supports customer acquisition, cross and upsell to maximise ARPU, reduce churn and manage content and channel – all in real time.

    Technology – our industry leading grid technology and vast experience in building, hosting and  implementing multi-channel databases, campaign management, CRM, Decisioning and Content recommendation engines enable our clients to cope with the challenges of Big Data, competition and a dynamic marketplace.

    Experience – our team of data specialists, marketing strategy consultants, analysts and solution architects have worked with and for every UK telco.

    Recent projects include:

    • Managing the migration of BT’s entire customer base to comply with Ofcom regulations
    • Managing the customer base of the UKs leading supplier of Quadplay offerings.
    • Underpinning the entire customer and prospect marketing programme of the UK’s fastest growing broadband and TV company.
    • Building the first household level segmentation in terms of Teclos technology and service consumption.
    • Creating and managing the single customer view of one of the big three mobile operators across all channels and touch points.
    • Managing the entire CRM programme for one of the world’s big four handset manufacturers across the whole of Europe.

    It’s a complex wolrd – let Acxiom help you make sense of it!

    *Ofcom The Communications Market 2011