As digital marketing continues to evolve as a major fundraising tool, one of the biggest issues facing online marketers within the charity sector is engagement. With donors increasingly in the driving seat when it comes to what and how they want to receive communications, charities, like other industries, are becoming increasingly sophisticated in the way they select their key audiences, shape their messaging and deliver its content.
There is no doubt that integrated and relevant online communications can improve brand recognition, give more power to messaging and heighten return on investment – key attributes in the competitive fundraising arena. Acxiom’s specialist online division provides consultative support to many charities, large and small, backed by leading email platforms, website personalisation techniques and targeting tools.
With a deep understanding of the science of response, using donor intelligence as the basis for cost effective and relevant communications, Acxiom creates online experiences that provide a more meaningful connection to charitable supporters. Creating real insight as to how digital media work together and how each can be individually improved to achieve ongoing campaign success. Acxiom is helping clients within the third sector embrace online marketing and to reap the rewards it can sow.