Data is the single biggest contributor to fundraising performance, whether it be for targeting, donor profiling or segmentation. Relevant, recent and scalable data that enables you to understand more about your key supporter groups and reach them both on and offline is one of the most important challenges that charites currently face.
Acxiom is the UK’s leading provider of lifestyle data and has built a suite of list rental databases, lead generation programmes and segmentation solutions that can be tailored to the specific needs of fundraisers enabling you to target existing donors more effectively or identify new givers with enormous precision and insight. With the UK’s largest and most in-depth source of consumer data you can secure a high volume targeting solution that delivers consistent results.