At a time when consumers are watching every penny, charities are facing their stiffest challenge ever. Donor insight is crucial and increasingly fundraisers are recognising the need to develop a deeper knowledge of donors and potential supporters. The current pressure on traditional fundraising methods means that charities can no longer rely on "hindsight," or views provided by traditional analytics that examine what donors did in the past. Today’s challenge is to build "insight," understanding what drives a contributor’s behaviour, and "foresight," predicting likely outcomes.
The key to unlocking that insight is unique in fundraising terms; from developing and maintaining more effective information infrastructures, to building a donor-centric business ethos right through to effective data integration and donor analysis and segmentation. Never has the insight needed for a single view of supporters been more pertinent.
Acxiom’s analytical and consulting services start with a blank sheet and are shaped by the individual fundraising challenges facing charities today. Every Acxiom consultant is uniquely qualified to provide insight from an objective and independent vantage point and together they have helped many of the UK’s well known charities better manage donor information and improve results.