Growing and maintaining a profitable customer base in today’s credit card market is a daunting challenge for any card issuer. The practice of mass marketing offers is no longer a viable success strategy and the media landscape has exploded to create a whole range of distinct and overlapping consumer touchpoints to feed into the marketing mix.
Understanding how and where to use different channels can be complex but Acxiom has met those challenges head on and provides a tailored framework to drive a precision communications programme with customers and prospects alike.
Acxiom is a clear market leader, supporting 12 of the top 15 leading credit card issuers in the United States, enabling them to optimise their marketing spend and achieve improved and measurable business results.