One of the biggest issues facing online marketers within the automotive industry today is engagement. With consumers increasingly in the driving seat when it comes to what and when they want to receive advertising, car retail brands are becoming ever more sophisticated in the way they select their key audiences, shape their messaging and deliver its content.
Integrated and relevant online communications have already been proven to increase brand recognition within the automotive industry, giving more power to messaging and heightening return on investment. Acxiom’s specialist online division provides consultative support to a number of well known car retailers; consultancy backed by leading email platforms, website personalisation techniques and targeting tools. With a deep understanding of the science of response within the automotive industry, Acxiom creates online experiences that provide a more meaningful and relevant connection to consumers looking to buy, change or upgrade their vehicles. By creating real insight as to how digital media work together and how each can be individually improved to achieve ongoing campaign success, Acxiom are able to deliver a tangible approach to online marketing across the automotive industry.