Local government is increasingly looking for new and integrated ways of understanding its customers – be they taxpayers, parents, patients or pupils. As part of that challenge they recognise the need to be more accountable for the budgetary decisions they make that ultimately affect everyone’s lives.
Acxiom has over seven years experience of working with local authorities to help them understand and respond to the needs of local people. Backed by unique micro-level data from 45 million UK adults that can describe individual neighbourhoods together with analytical expertise that is second to none, Acxiom can help you develop a holistic view of local populations and track changes in demography, attitudes and outlook as they occur.