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Proud sponsors of the Financial Services Forum
Acxiom is recognised the world over for the work we do with the Financial Services industry, and supporting 13 of the top 15 credit card companies and most of the world’s leading banks and institutions, our expertise and information solutions are unparalleled - offering simply unique competitive advantages and results.
Put simply, Acxiom makes information intelligent, as the global leader in customer information management, we transform data into actionable business insight and our information solutions help the world’s largest and most successful companies increase revenue, reduce cost, improve profit and lower risk. Powered by superior data, technology, services and industry expertise, these multi-channel, client-centric solutions enable better business and marketing decisions that enhance customer acquisition, retention and value. Our lines of business include: Customer Data Integration, Data Products and IT Services as well as Digital Marketing, Direct Marketing and Consulting solutions. Across our business, we help our clients to;
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Understand the interplay and interaction between and across multiple media
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Gain insight into which marketing channels are and will be most cost effective
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Target and acquire the best prospects to grow market share
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Segment and market to your customers to maximise their value
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Develop customer retention strategies to boost profitability
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Reduce marketing and IT costs, risk and fraud
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Maximise their marketing ROI
Customer acquisition
- Select the optimal customer information solution from the UK's largest selection of lifestyle data
- Place a question of your choice on one of our lifestyle surveys
- Build, maintain and utilise unbeatable Single Customer Views for insight, planning and marcoms
- Pre-screen prospects to reduce mailing wastage
- Develop an ongoing prospect management system utilising lifestyle data, qualified leads and your own customer and prospect information. We will create bespoke solutions for you using leading edge channel analysis and management systems
Maximising customer value
- Host, maintain and manage your data using a specialised industry specific database and data access/ analysis solution
- Understand your customers in depth - their activity as your customer, your competitors' customer and as a consumer and individual
- Identify your most appropriate customers for cross selling and upselling initiatives
- Improve the lifetime value of your key customers to grow your profitability
Retaining customers
- Slow rates of customer defection through churn analysis
- Use lifestyle data to drive all your Customer Relationship Management initiatives to improve the loyalty of your customers
As a member of the Financial Services Forum. you can find out more about how Acxiom can add value and benefit your business by calling us today on +44 (0)20 7526 5100
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