Marketing Data Solutions
Data assets and capabilities are essential tools for successful customer acquisition programmes, supporting your direct marketing activity through enhanced targeting, modelling and accurate contact details across all channels.
Acxiom have been helping clients to acquire new customers for over 40 years and have been delivering and enhancing market- leading consumer data that can help your campaigns perform more effectively.
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Utilise extensive demographic, behavioural, lifestyle, financial and household data and increase the results of your marketing initiatives.
Delivering high quality, highly relevant sales leads and identifying consumers who are already in your buying window creating powerful new sales opportunities for your marketing programme. The Digital products suite enables marketing data used in traditional direct marketing applications to be used to target an online audience linking offline and online databases.
Data Enhancement & Segmentation
Adding depth to your customer understanding through multidimensional insight is critical in this age of channel hopping consumers as better information fuels the ability to make informed business decisions.