Visitors to websites are real people with varying needs and expectations. Often it’s easy to forget this, so most online marketers treat all visitors as if they were the same, delivering a generic message instead of one that is targeted and relevant.
Dynamic Targeting via Acxiom owned Kefta converts visitors into customers. It helps you interact with your online visitors in a way that is relevant to them. You'll maximize your conversion rates and revenue, decrease your cost of acquisition, and increase customer lifetime value. We call this Dynamic Targeting. We help you build a profile automatically for each site visitor, and then translate that profile in real-time to a targeted and optimised online experience.
Acxiom’s Dynamic Targeting solution offers personalised messaging across multiple channels, including web, pop-ups and layers, banners, and email. Beyond delivering a personalised online experience, it also helps you test different combinations of tailored content to find what works best for each visitor segment. This consistent relevancy translates to dramatically improved conversion rates, increased revenue, and higher customer satisfaction.
It’s a solution that is truly one-to-one, multi-channel, and intelligent. Better yet, it is so easy to implement, we can have your first campaign up and running in a matter of weeks.