Online lead generation is the single fastest growing part of the digital mix outstripping its counterparts like search and online display by over 55%. It provides a cost-effective solution to customer acquisition by delivering high value pre-qualified prospects ready for conversion.
In an environment where some traditional data sources are failing to generate sufficient results, more and more brands are investing in this targeted approach to prospecting. Savings in marketing costs are significant because campaign volumes are much lower whilst still enabling you to meet challenging new business targets.
Acxiom’s lead generation solution is driven by its diverse network of specially selected sites and vast email data resources. Both are driven by a single campaign management platform that delivers you data and results in real-time as they happen.