Acxiom’s lead generation solution provides you with high quality, high volume sales leads and is backed by a wealth of expertise and campaign management technology. Together they offer a unique ability to identify individual consumers who are already in your ‘buying window’ and have raised their hand to say ‘tell me more’.
The dedicated team at Acxiom provide an integrated lead generation programme from its exclusive online network of selected websites and vast email data resources. It’s the most diverse closed network of its kind and breaks new ground with the inclusion of several niche content publisher sites which are successfully attracting new consumer audiences into this arena.
Uniquely, there’s no set-up fee and payment by results means that you only pay for real leads, not simply clicks or browsers.
Every campaign is fully customised; from the type and style of questions or opt-in you want to include through to the frequency and format of campaign reports. Leads are delivered in real time and can drive trigger targeted email campaigns to harness sales opportunities as and when they happen.
Acxiom’s campaign management platform provides a single view of all incoming data and automatically dedupes and validates records against eachother, your existing customer files and your other external data sources. It means improved campaign efficiency and provides the means for a standard cost per lead calculation across all your chosen channels and media selections.