Sending emails is straightforward – delivering them to an inbox requires a unique combination of service expertise and advanced technology. To meet these demands, Acxiom has a dedicated deliverability team with excellent Internet Service Provider (ISP) relationships and a comprehensive technology platform.
The recent proliferation of spam has, inevitably, led to a decline in deliverability. But each delivery failure is a wasted marketing cost. Acxiom provides a range of privacy, deliverability and authentication consulting services, helping you to improve address quality, list quality, ISP acceptance and inbox placement. Leveraging several key tools from the industry’s most comprehensive suite of deliverability products and services, Acxiom maximises success in a number of ways:
· Import hygiene: helps you maintain list quality and minimize the potential of blocks associated with bad addresses
· Global suppression list: provides you with a safeguard against known problem addresses. This list is constantly updated and protects all client mailings going out of IMPACT-X
· Client suppression list: automatically prevents sending to unnecessary email addresses or domains including competitors and recipients who have previously objected to mailings
· Content evaluation (spam scoring): leverages known spam-filtering technology and over 4500 anti-spam rules to identify and correct problematic content before it is mailed. The tool also validates HTML quality, ensuring optimal inbox placement.
· Sender authentication: Acxiom developed and pioneered the concepts of sender authentication and accreditation.
· Sender accreditation: Our clients benefit from our excellent reputation with all major ISP's, receiving accredited status with the maximum number of domains.
· Blacklist monitoring: innovative blacklist monitoring technology to recognise clients and addresses listed on major industry blacklists. Weekly reports enable the Deliverability team to work closely with blacklist administrators to resolve given issues
· Real-time acceptance monitor: identifies and resolves delivery problems as they occur.
· Detailed deliverability reporting: the industry's most comprehensive delivery reporting system to track email acceptance and placement.
· Inbox monitoring: Acxiom Digital offers you the ability to monitor email placement at major receiving domains.
· Address recapture: the most robust set of email change of address and email appends solutions in the industry.