Acxiom’s proprietary campaign management and analytics platform, IMPACT-XTM is the first one of its kind to enable marketing teams to quickly analyse, design, implement and execute targeted email campaigns across business-wide departments, locations and external agencies. Assembled on multiple security levels, the flexible database architecture of IMPACT-XTM helps you integrate campaigns with CRM systems across the whole business structure from a single platform.
Comprised of two tightly integrated models, Campaign Manager and Analytics Workstation, the IMPACT-XTM platform is designed for both novice self-serve users and experienced power users. Accessed via the web, Campaign Manager gives control of the digital marketing process by assigning tasks within the campaign workflow and then providing reminders and progress updates to ensure self-serve campaigns launch on time. More advanced features enable rapid a/b split testing, dynamic content campaign development, simple or advanced recurring campaign execution and user-controlled reports.
Analytics Workstation assists in the analysis of customers and prospects – from segmentation through to campaign evaluation, all in real time. A robust OLAP tool, Analytics Workstation allows you to review and publish a rich series of standard or customised reports.
Powerful Dynamic Personalisation:
IMPACT-XTM has a powerful but simple interface, designed to meet the needs of both basic and advanced dynamic content. From a straight-forward point and click interface, to the most complex script and edit rules, you can view all potential content combinations without sending test messages or leaving the tool.
Programme Support:
Built on a true relational database, IMPACT-XTM is able to support email management and analysis at the client, programme, list, cell and campaign level. Content and emails can be targeted and results categorised and analysed according to any combination of attributes within the database with little, or no customisation required.
Deploying the most sophisticated failure (bounce) processing engine, IMPACT-XTM distinguishes between 20 different types of failure to ensure maximum delivery, understanding of the disposition of each email and taking intelligent action in the event of failure.