Customer segmentation solutions enable you to take your insight a step further with deeper understanding of your existing and prospective customers’ demographic information, lifestyle and buying behaviour, so you can analyse your marketplace more thoroughly and accurately.
Acxiom has developed
Personicx® is a suite of segmentation tools optimised to predict differences in consumer behaviour, underpinned by powerful demographic and lifestyle intelligence taken from 25 million households. The suite differs from traditional geodemographic segmentations such as MOSAIC and ACORN which report on group geographical areas based on their demographic profile, rather than the lifestyle and purchasing behaviours of the individuals who live there.
Affordability Segmentation - A combination of influencing factors in determining a household’s level of affordability such as credit behaviour, risk and indebtedness, outgoings and overheads, wealth, affluence and economic stability have been uniquely combined to provide a powerful segmentation which summarises this information and allocates every UK household into one of 40 segments. The segmentation used in conjunction with other key Affordability measures can be a valuable tool to assist in strategic planning, including developing acquisition and retention strategies.
Bespoke Segmentation - Acxiom’s unrivalled analytical capabilities, data, and experience can be used to develop a segmentation specific to your needs. A combination of your main customer attributes and carefully selected Acxiom variables will result in a unique view of your customers’ behaviour – all in a system and language that suits your organisation.
Personicx Geo is a 60-cluster solution at postcode level, built using more than 400 variables and best suited to businesses that need to understand their customer requirements at a spatial level, such as retailers and public services organisations.
Personicx Household is a 52-cluster solution at household level, built using 400 variables. This is best suited to businesses with products and services that are purchased by households and require that level of targeting.
Personicx Onliners is a 24-cluster, individual-level consumer segmentation that enables the targeting of customers and prospects based on their online behaviour. This gives businesses the ability to understand the potential of using online media for communicating with their marketplace – be that for cost savings in customer management or promoting goods and services.