PersonicX is the market leading consumer segmentation solution created by Acxiom to give you greater customer insight and a
framework to heighten the effectiveness of strategic planning, direct marketing and customer analysis. It’s the only solution of its kind to be driven by behavioural data, reflecting how people live their lives and how they spend their time and money. ‘Incredibly predictive’ is how users of Personicx described its performance and in tests it has proved 28% more effective than any other household segmentation solution, providing marketers with real differentiation and uplift.
The PersonicX Family is a suite of solutions tailored to the specific needs of different marketers and different markets. Each one is driven by the very latest data from Acxiom and takes into account key changes in the population over the past three years with over 500 variables from 25 million households.
They provide a rich behavioural, demographic and lifestyle profile of customers groups so that businesses can better define their customer acquisition programmes, analyse campaign performance, evaluate geographical areas, identify cross-sell and up-sell opportunities and target media spend more effectively.
PersonicX Household
PersonicX Household is a powerful and accurate segmentation system which can provide you with a rich insight into your customers, right down to household level. It takes segmentation beyond traditional geodemographic classification and has reshaped the consumer landscape into 52 unique groups with distinct behavioural characteristics. Click here for Interactive Fan
PersonicX Geo
PersonicX Geo is a postcode based segmentation solution for catchment area analysis, geographical media planning, customer profiling and linking to market research. Developed alongside PersonicX Household with the same powerful datasets, it classifies every UK postcode into one of 60 unique cluster groups and in tests has outperformed its nearest market competitor by 229%. Click here for Interactive Fan
PersonicX Onliners
PersonicX Onliners enables marketers to recognise the full potential of their digital marketing strategy and has been built using Acxiom’s exclusive survey data about internet usage together with key insights from InfoBase Lifestyle Universe. By creating 24 distinct cluster groups with individual online behaviour, marketers can understand more about how customers’ use email and the internet together with their preferences when it comes to communicating and shopping via the web. Click here for Interactive Fan
PersonicX Financial
PersonicX Financial is a bespoke segmentation solution for the financial services industry. It has been specifically designed to help markers understand more about the financial behaviour of customers – their current portfolio of products and services and future financial needs. PersonicX Financial includes 50 distinct groups built using real data from InfoBase Lifestyle Universe and MORI Financial Services providing a unique solution for customer insight, database segmentation, market planning and high volume list generation. Click here for Interactive Fan
PersonicX International
PersonicX International is a unique solution designed to help marketers take their brands cross border in the most effective way. Driven by Acxiom data and analytics from Western Europe, China, the US and Australia it provides valuable insight into 14 countries identifying the key demographic, cultural and economic drivers in each location, providing a practical framework for strategic planning, benchmarking and campaign analysis.