Acxiom’s list rental solutions provide the highest quality precision targeting that deliver responsive prospects for both direct mail and email marketing. Whether you are looking to launch into a brand new market, meet challenging customer acquisition targets or develop effective local area marketing to increase store traffic, we have a portfolio of market leading consumer lists that can help your campaigns perform harder and generate an increased return on investment.
Each one is backed by Acxiom’s expertise in data collection, data management and consumer profiling, bringing you responsive and fresh audiences that can be tailored to every offer and every campaign. What’s more our dedicated expertise in customer analysis and consumer modelling capabilities can leverage list performance even further by uncovering the distinct characteristics in your marketplace that drive response.
InfoBase-X Lifestyle Universe
InfoBase-X Lifestyle Universe provides complete coverage of the UK population and a unique access to the industry’s most comprehensive lifestyle data sources together with other powerful datasets. It provides over 38m mailable records providing the largest potential for list selection, market planning, data pooling and customer analysis.
BehaviourBank
BehaviourBank is Acxiom’s leading list rental database built from its National Shoppers Survey. It’s a high response vehicle for direct mail comprising demographic, lifestyle and intention to purchase data holding over 340 pieces of individual information. The database include 11.5m active responders 7.5m households right across the UK.
Targeting selections include gender, stores frequented, products purchased, insurance renewal dates, care ownership, hobbies/activities, newspaper readership, home ownership, home improvements, consumer product ownership, credit card ownership and financial portfolio.
BehaviourBank has a market leading reputation for performance and scalability and is a premium source of prospect data for major brands from every key market sector. It can be tailored to specific target audiences using key demographic, lifestyle and behavioural selections or deployed with Acxiom’s leading profiling and segmentation techniques to identify high potential audiences for communication.
Lifestyle Selector
Lifestyle Selector is Acxiom’s premium list rental database, driven by unique response data from in-product questionnaires, customer satisfaction surveys and consumer opinion surveys. It provides high level precision targeting based on the demography, behaviour and lifestyles of over 12.6m individuals from 8.8m households right across the UK.
Email Selector
Email Selector is a high volume, accurate and up-to-date source of email data, combining both volume and recency with depth of selection and targetability online. With over 4 million individuals, sourced both online and offline, Acxiom’s Email Selector also has the broadest range of variables on the market - over 1800. Add in the opportunity to link every email address to a full postal address and the possibilities for true multi channel marketing starts to come to life.