2Touch, the contact centre and fulfilment arm of Acxiom UK, takes a consultative approach to brand interaction rather than one based simply on volume. It creates maximum up-sell by driving customer interaction based on actual product preferences and propensities in real time. It’s a proven formula and creates the basis of stronger, longer lasting relationships – essential at a time when so many businesses are looking for ways to distinguish themselves in the marketplace and connect with customers one-to-one.
By understanding aspirations, not merely supplying services, Acxiom works strategically with clients to initiate and implement ongoing sales opportunities through:
· Recognition of high-value customers
· Capturing and acting on customer preferences
· Leveraging behavioural data for personaliaation
· Personalising, selecting and managing offers more intelligently
· Consolidating offers and messages made through other channels
· Streamlining interaction between customers and sales agents
Acxiom’s contact centre offers a range of services including inbound and outbound telephony, warehousing, pack and product fulfilment, data initiation and data capture.