Press Releases

Acxiom Announces Adobe Premier Partnership

Posted by | Articles, News, Press Releases | No Comments

London – 27 September 2016 — Acxiom® (NASDAQ: ACXM), the enterprise data, analytics and software-as-a-service company, is today announcing it has entered into a Premier Partnership with Adobe, a global leader in digital marketing and digital media solutions, following two years of successful collaboration in Adobe’s global partner ecosystem.

This Premier Partnership, the highest within Adobe’s Global Partner Ecosystem, enables Acxiom and Adobe Marketing Cloud clients to continue to access Acxiom data via Adobe Audience Manager’s Audience Marketplace, with greater ease, to drive more accurate marketing campaigns.

Read More

LiveRamp Expands Data Onboarding Service to UK and France

Posted by | News, Press Releases | No Comments

LiveRamp Expands Data Onboarding Service to United Kingdom and France

LONDON, April 26, 2016 LiveRamp™, an Acxiom® company (NASDAQ: ACXM), today announced that it has launched its data onboarding service in the United Kingdom and France to meet rapidly growing demand from clients and partners. Global and local brands can now use LiveRamp to activate offline first- and third-party data across their marketing stack, enabling them to reach consumers with relevant messages and tie online campaigns back to real sales results.

Read More

LiveRamp Bolsters Leadership Team to Support Rapid Growth

Posted by | News, Press Releases | No Comments
Appoints Vincent Lim, Head of Talent; and Richard Foster as UK Managing Director

San Francisco, CA, Oct. 8 2015 – LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of data onboarding and connectivity services, today named former Google head of university recruiting Vincent Lim as head of talent, and appointed industry veteran Richard Foster as UK managing director.  Both executives will be tasked with aggressively scaling LiveRamp to meet rising demand for open services that connect the digital marketing ecosystem. Read More

Heathrow appoints Acxiom to further develop CRM and data strategy

Posted by | News, Press Releases | No Comments

LONDON, UK – 8th September 2015 — Acxiom® Corporation (Nasdaq: ACXM), a recognised leader in enterprise data, analytics and software as a service, has been appointed by Heathrow Airport to upgrade and manage its CRM database.

The latest development in the decade-long relationship will see Acxiom integrating Heathrow’s vast data assets with its various retailers and advertisers to incrementally drive revenue and improve customer experience. Read More

Adobe and Acxiom® Join Forces in New Marketing Services Partnership

Posted by | News, Press Releases, Uncategorized | No Comments

27th August, 2015– Acxiom®, an enterprise data, analytics and software-as-a-service company, today announced a strategic partnership with Adobe in the UK. The deal will see Acxiom further utilise Adobe Marketing Cloud across its consumer engagement solutions, which feature the onboarding (the seamless linking of on- and offline data) of brands’ first- and third-party data to deliver more complete customer insights and better marketing decisions. Read More

Acxiom® expands its global data partnership with Twitter in the UK

Posted by | Press Releases | No Comments

Twitter’s Behaviour Targeting and Partner Audiences Program to Leverage Acxiom’s Third Party Data To Power-up Its Advertising Reach

LONDON , 4th August, 2015– Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has expanded its global data partnership with Twitter in the UK, the global platform for public self-expression and conversation in real time, to augment Twitter’s current targeting capabilities for advertising. Read More

Dennis Publishing Chooses Acxiom to Create a Single Customer View Across its Range of Publications

Posted by | Press Releases | No Comments

London, February 16 2015 - Acxiom®, an enterprise data, analytics and software-as-a-service company, today announced that Dennis Publishing, one of the UK’s leading independent media companies, has appointed it to build, manage and host a multi-channel, single customer view (SCV) database, providing its customers with a more tailored and personalised journey across its entire portfolio of titles. Read More

Acxiom Becomes an Audience Data Provider in Facebook Marketing Partner Program

Posted by | Press Releases | No Comments

Provides Further Expertise in Audience Data and Onboarding for Marketers Globally

London February 17, 2015– Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced it is joining the newly renamed Facebook Marketing Partners Program, formerly the Facebook PMD Program. As part of this, Acxiom’s audience data and onboarding capabilities in the United States, France, Germany and the United Kingdom, will be available to Facebook marketers globally.

Acxiom’s data -which is available in Facebook as Partner Categories through the Ads API, Ads Manager, and Power Editor- allows marketers to select specific audiences based on Acxiom’s interest and behavioral data. By leveraging insights beyond social data, Partner Categories can enable marketing campaigns to perform better, deliver more value and become more relevant to consumers, all in a privacy compliant manner. This in turn helps Facebook’s advertisers to better connect with people more inclined to buy certain products or services. Read More