UK Privacy Policy

This privacy policy relates to data collected for use in Acxiom’s products and services.


Acxiom Ltd respects the right of individuals to privacy. Our privacy policy explains how we collect, use and safeguard personal data, as well as the choices individuals can make about the way their personal data is collected and used. Acxiom provides data products and services, containing personal data, to our clients. When we do so, we pledge to follow practices described in this privacy policy in relation to such personal data.

For the purposes of this policy, “Acxiom” is defined as the Acxiom Ltd, “personal data” as data that identifies living individuals, “prospect” as a business in contact with but does not have an established relationship with Acxiom (or representative of a business) and the term “client” as a business with which Acxiom does have an established relationship (or representative of a business).

Information Collection

Acxiom collects personal data, such as name, addresses, emails, telephone numbers, transactional data, lifestyle and demographic data both online and offline through questionnaires, promotions, our partners, public sources, commercially available databases and our websites. Personal data may be kept in its identifiable form, or in an aggregated form (so that individuals cannot be identified), for the purposes listed below.

We may collect personal data online from individuals via our questionnaire websites and from prospects and clients to help us efficiently perform various business transactions. Personal data may be sought when requesting information from Acxiom, registering for a free trial or demonstration of certain products and services, signing up or subscribe to products and services, or participating in a special offer or contest. We may also use cookies to identify repeat visitors, and to collect statistical data that enable us to make our sites more user-friendly.

Information Uses and Disclosures

Acxiom, the Acxiom group of companies, and our partners and clients (where permitted by Acxiom) may use this personal data:

  • to undertake research and analysis,
  • to market their products and services,
  • for product development and testing,
  • for identity validation and fraud reduction,
  • support client relationship,
  • to connect and link your data to other marketing and advertising databases and platforms,
  • for work planning, management and strategic decision making, and
  • for data hygiene, data integration, update and validation of files.

All personal data that Acxiom collects are used in accordance with the Data Protection Act 1998. When personal data is collected from people who voluntarily complete our questionnaires, the personal data are also used in accordance with the use and disclosure statements on the questionnaires.

Personal data used in Acxiom’s data products and services may be passed to and used by members of the Acxiom group of companies worldwide, after obtaining appropriate permissions where applicable. We will only pass personal data outside this group to our contracted suppliers that process personal data on our behalf and to our clients and their subcontractors. When we do so, we ensure that appropriate contractual safeguards are put in place. These parties may be located in UK or abroad.

Acxiom Corp is registered with the US Department of Commerce on in accordance with the Privacy Shield agreement between the EU and the USA. Acxiom may also disclose personal data as required by law and to comply with legal process.

Data Subjects’ Rights

Individuals may access or correct their personal data, or withdraw their consent at any time by contacting us or by refusing technologies such as cookies.

Contact Us

Individuals wishing to inquire about our policies, to access or correct their personal data, or withdraw consent should contact Acxiom by writing to us at Consumer Services department, Acxiom Ltd, 17 Hatfields, London, SE1 8DJ or by calling 020 7526 5100 or by emailing us at

Other Important Information


Acxiom Ltd has notified its processing activities with the Information Commissioner We have implemented measures designed to ensure compliance with the Data Protection Act 1998, the Telecommunications Act 2003 and other applicable legislation as amended from time to time. Furthermore, Acxiom Compliance is checked annually by the Direct Marketing Association of which Acxiom is an active member.


At all sites owned by Acxiom, where technologies such as “cookies” are used, web-browsers can be set to notify individuals when a cookie is received. This will give individuals the chance to choose whether to accept it or not. Detail explanation of the way cookies work is available at

Acxiom UK Digital Advertising Products Opt-Out

To opt out of Acxiom’s digital advertising products, click the opt out link below. Acxiom also participates in the Online Behavioural Advertising Icon program which enables the consumer to learn about how a tailored ad was developed and offer a choice about receiving future tailored ads. To learn about the Advertising Option Icon displayed in online advertising solutions that leverage behavioural advertising click here.

Opting out of Acxiom digital advertising products does not mean you will no longer receive digital advertising. It does mean that Acxiom will no longer collect or share digital advertising data about you with our clients.

The Acxiom opt-out tool is cookie-based. In order for the tool to work on your computer, your browser must be set to accept third party cookies. If you buy a new computer, change Web browsers or delete this cookie, you may need to perform the opt-out task again.

Reminder: When Acxiom clients use our digital advertising products, the information we collect and store is completely anonymous and clients cannot link or connect to any personally identifiable information. By opting out of this program, digital advertising information about you will no longer be provided by Acxiom as part of our digital advertising products.

Install opt-Out Cookie
Other Web Sites

Acxiom’s web site may contain links to other web sites which are outside our control and are not covered by this privacy policy. If individuals access other sites using these links, the operators of these sites may collect personal data for their own use from individuals in accordance with their own privacy policy, which may differ from ours.

Transfer of Assets

As Acxiom develops its business, there may be a change of control of Acxiom or divisions, subsidiaries, affiliates or portions of Acxiom. In this situation, personal data is typically considered a transferable asset. Also, in the event that Acxiom or a part of its divisions, affiliates or subsidiaries are purchased, personal data will be one of the transferred assets.


Acxiom takes security seriously. We make considerable investments to keep our sites and systems secure and to prevent personal data from being made available to any unauthorised persons or businesses.

Changes To Our Privacy Policy

Acxiom reserves the right to update and revise this privacy policy from time to time to take into account legislative and other developments. Any changes we may make to our privacy policy will be posted on this page and contain an “effective date” reflecting when the last changes occurred.

Effective date: September 2013