Scope — Acxiom Ltd respects the
use and safeguard personal data, as well as the choices individuals can make
about the way their personal data is collected and used. Acxiom provides data
products and services, containing personal data, to our clients. When we do so,
such personal data.
For the purposes of this policy, "Acxiom" is defined
as the Acxiom Ltd, "personal data" as data that identifies living
individuals, "prospect" as a business in contact with but does not
have an established relationship with Acxiom (or representative of a business)
and the term "client" as a business with which Acxiom does have an
established relationship (or representative of a business).
Information Collection —
Acxiom collects personal data, such as name, addresses, emails, telephone
numbers, transactional data, lifestyle and demographic data both online and
offline through questionnaires, promotions, our partners, public sources,
commercially available databases and our websites. Personal data may be kept in
its identifiable form, or in an aggregated form (so that individuals cannot be
identified), for the purposes listed below.
We may collect personal data online from individuals via our
questionnaire websites and from prospects and clients to help us efficiently
perform various business transactions. Personal data may be sought when
requesting information from Acxiom, registering for a free trial or
demonstration of certain products and services, signing up or subscribe to
products and services, or participating in a special offer or contest. We may
that enable us to make our sites more user-friendly.
Information Uses and Disclosures —
Acxiom, the Acxiom group of companies, and our partners and clients (where
permitted by Acxiom) may use this personal data:
All personal data that Acxiom collects are used in accordance
with the Data Protection Act 1998. When personal data is collected from people
who voluntarily complete our questionnaires, the personal data are also used in
accordance with the use and disclosure statements on the questionnaires.
Personal data used in Acxiom’s data products and services may be
passed to and used by members of the Acxiom group of companies worldwide, after
obtaining appropriate permissions where applicable. We will only pass personal
data outside this group to our contracted suppliers that process personal data
on our behalf and to our clients and their subcontractors. When we do so, we
ensure that appropriate contractual safeguards are put in place. These parties
may be located in UK or abroad. Acxiom Corp is registered with the US
Department of Commerce on www.export.gov/safeharbor in
accordance with the Safe Harbor agreement between the EU and the USA. Acxiom
may also disclose personal data as required by law and to comply with legal
Data Subjects’ Rights — Individuals may access
or correct their personal data, or withdraw their consent at any time by
contacting us or by refusing technologies such as cookies.
Contact Us— Individuals wishing to
inquire about our policies, to access or correct their personal data, or
withdraw consent should contact Acxiom by writing to us at Consumer Services
department, Acxiom Ltd, 17 Hatfields, London, SE1 8DJ or by calling 020 7526 5100 or
by emailing us at email@example.com
Other Important Information
— Acxiom Ltd has notified its processing activities with the Information
Commissioner We have implemented measures designed to ensure compliance with
the Data Protection Act 1998, the Telecommunications Act 2003 and other
applicable legislation as amended from time to time. Furthermore, Acxiom
Compliance is checked annually by the Direct Marketing Association of which
Acxiom is an active member.
At all sites owned by Acxiom, where technologies such as "cookies"
are used, web-browsers can be set to notify individuals when a cookie is
received. This will give individuals the chance to choose whether to accept it
or not. Detail explanation of the way cookies work is available at www.cookiecentral.com
Other Web Sites
— Acxiom’s web site may contain links to other web sites which are outside our
sites using these links, the operators of these sites may collect personal data
which may differ from ours.
Transfer of Assets
— As Acxiom develops its business, there may be a change of
control of Acxiom or divisions, subsidiaries, affiliates or portions of Acxiom.
In this situation, personal data is typically considered a transferable asset.
Also, in the event that Acxiom or a part of its divisions, affiliates or
subsidiaries are purchased, personal data will be one of the transferred
— Acxiom takes security seriously. We make considerable investments to keep our
sites and systems secure and to prevent personal data from being made available
to any unauthorised persons or businesses.
time to take into account legislative and other developments. Any changes we
"effective date" reflecting when the last changes occurred.
Effective date: May 2009