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Acxiom | For Travel & Leisure
Whether you're a travel agency, a tourist board/authority (overseas or UK) or an organisation involved in the consumer leisure industry, Acxiom can help you develop and improve customer satisfaction, target new customers and retain existing ones - all whilst providing valuable insight to fuel future marketing initiatives and activity.
We work with many leading organisations in the travel and leisure sector helping them:
- Develop and managing customer satisfaction programmes
- Target prospective new customers
- Retain customers and maximise lifetime value
- Provide insights into customers' preferences and behaviour to drive future marketing initiatives
Customer satisfaction
- Understand customer satisfaction, respond quickly and develop your product and promotional strategies to meet customer needs
Customer acquisition
- Select the optimal data solution from the UK' s largest selection of lifestyle data
- Place a question of your choice on one of our Lifestyle Surveys to obtain fresh prospects and key information to shape how you market to them
- Build, maintain and utilise unbeatable Single Customer Views for insight, planning and marcoms
Customer retention and value
- Segment your customers further to identify your most important groups and develop strategies to ensure they remain loyal
- Host, maintain and manage your data using a specialised industry-specific database and data access/ analysis solutions
- Identify profitable cross selling and up-selling opportunities amongst your customer base
Understand your customers
- Obtain a greater insight into your customers to develop the most appropriate offers and promotions for them
For more information on how Acxiom can provide Travel & Leisure Industry Solutions ...contact us
OR .... click to see our UK office details
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