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Acxiom | For Telco & Acxiom | For Utilities
Acxiom is the leading provider of marketing and information management solutions to the consistently challenging telecoms and utilities sectors. With its broad range of data-based services and solutions, Acxiom helps organisations improve their customer acquisition and retention programmes across a number of markets. These include gas, electricity, dual fuel and water supply industries, cable and satellite and landline telecoms service providers, as well as resellers and Internet Service Providers.
You can work with Acxiom to achieve a range of objectives, from precise targeting of new prospects to the development of bespoke segmentation and modeling, essential for improving customer retention, creating cross/up-sell opportunities, re-positioning brands and driving customer profitability.
Acxiom has proven results across both the telecoms and utilities sectors, improving profitability and future business potential.
Customer acquisition
- Target individuals who are considering switching their supplier and have a high spend value, based on bill size
- Target prospects likely to respond through different acquisition channels (door to door, direct mail, telemarketing, etc.)
- Target individuals likely to take additional services from their utility supplier (financial products, double glazing, etc)
- Target geographical areas with a high penetration of potential switchers
- Target homeowners likely to be current and future Internet users to market your telecoms services, using Onliners, Acxiom' individual level Internet predictor
- Target individuals based on "style of use" of Internet (home shopping, home finance, education, games, etc.)
- Build, maintain and utilise unbeatable Single Customer Views for insight, planning and marcoms
Customer Retention and Value
- Host, maintain and manage your data using a specialised industry-specific database and data access/ analysis solutions
- Profile customers comprehensively to segment into customer types, based on value, length of subscription, etc.
- Enhance your customer databases with Acxiom lifestyle data to deepen your understanding of customer groups
- Build bespoke segmentation using customer transactional information and Acxiom lifestyle data to predict customer churn and develop strategies to reduce it
- Identify high value customers, target appropriate additional services to build loyalty and maximise lifetime value
- Work with Acxiom to build your own models to predict customer behaviour, including method of payment or up/cross-sell of additional services
Market Analysis
- Identify areas of high potential, e.g. high penetration of switchers, for regional utilities through geographical mapping of data
- Analyse and report on customer behaviour and motivations, such as reasons for switching
- Define geographical sales territories with high potential for door to door targeting
- Assist with site location of communications outlets based on area profiles
For more information on how Acxiom can provide Telco Industry (both fixed and mobile) Solutions ...contact us
OR .... click to see our UK office details
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