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Acxiom | For Retail & Acxiom | For FMCG
Acxiom works across the full range of FMCG and Retail market sectors, including food and beverage, pet food, alcohol, health and household products, helping make a real difference to marketing effectiveness.
Many blue chip clients work with Acxiom to improve their customer acquisition and retention, maximise customer value and effectively manage their trade channels.
In addition to our wide range of marketing and information management solutions, we also develop many bespoke solutions for our FMCG manufacturers and retailers, utilising specific data selections from our surveys and developing tailor-made analytical applications through our Scan products. Applications include:
Customer Acquisition
- Target your best prospects by identifying them through our surveys
- Build, maintain and utilise unbeatable Single Customer Views for insight, planning and marcoms
- Identify your best customers and find more like them
- Improve response rates and your return on investment
- Customer Retention & Value
- Identify your most valuable customers and those who offer the greatest future potential, through one of our segmentation systems or analysis package
- Build loyalty and develop cross-selling and upselling initiatives to increase lifetime value and profitability
Market analysis solutions
- Analyse data and undertake segmentation at individual store level with a bespoke system from Acxiom
- Alternatively access geographic analysis through Acxiom Online and the DemographicsNowUK solution
- Improving supplier/retailer relationships
- Acxiom services support trade marketing programmes - ranging, fixture layout and point of sale promotion - through identifying those consumers who have the greatest potential to purchase your brand.
For more information on how Acxiom can provide Retail & FMCG Industry Solutions ...contact us
OR .... click to see our UK office details
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