| |
Acxiom | For Publishing & Mail Order
Acxiom offers innovative marketing and information management solutions to book clubs, publishers, mail order and catalogue suppliers. Whether you want to identify your most valuable customers, build customer loyalty and reduce switching, target those customers who will buy from you on-line or just find new profitable customers, Acxiom can help with its combined wealth of capabilities and experience.
Customer acquisition
- Profile and model customers and their behaviour to predict good prospects
- Build, maintain and utilise unbeatable Single Customer Views for insight, planning and marcoms
-
Target prospective customers according to their activity:
- 7.8 Million newspaper readers by title
- 3 million buyers from specific catalogues
- 800,000 mail order buyers of specific products
- 6.9 Million general mail order buyers
Customer retention & value
- Host, maintain and manage your data using a specialised industry specific database and data access/ analysis solutions
- Segment your most profitable customers to focus on building loyalty and lifetime value
- Identify customers with potential to lapse and develop strategies to maintain loyalty
- Identify the key concerns of mail order buyers to manage the customer relationship effectively.
- Identify who is buying what and why
- Predict future purchase behaviour to target effectively and sell further product
Channel Management
- Target prospective buyers by email using Acxiom customer information
- Segment newspaper readers, catalogue buyers and book club members by propensity to use the Internet
- Select the best medium to communicate with prospects and customers
For more information on how Acxiom can provide Publishing & Mail Order Industry Solutions ...contact us
OR .... click to see our UK office details
|
