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Acxiom | For Hi-Tech
Acxiom is the leading provider of marketing and information management solutions to the Hi-Tech / Technology sector. From supporting consumer electronics companies to sophisticated relationship building for large, long-term technology sales, Acxiom has the solutions, expertise and track record of delivery that ensures you meet your business objectives.
Customer acquisition
- Create prospect pools from the largest and most comprehensive source of customer information
- Place a question of your choice on one of our Lifestyle Surveys to obtain fresh prospects and key information to shape how you market to them
- Build, maintain and utilise unbeatable Single Customer Views for insight, planning and marcoms
- Develop pre-sales relationships over time particularly important for large deals and/or long-contract situations
Customer retention and value
- Segment your customers further to identify your most important groups and develop strategies to ensure they remain loyal
- Host, maintain and manage your data using a specialised industry-specific database and data access/ analysis solution
- Identify profitable cross selling and up-selling opportunities amongst your customer base
- Support a strategic long-term communication strategy to promote loyalty, cross and up sell
Understand your customers
- Obtain a greater insight into your customers to develop the most appropriate offers and promotions for them
For more information on how Acxiom can provide High Tech Industry Solutions ...contact us
OR .... click to see our UK office details
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