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Acxiom | For Government & Public Sector
Acxiom’s marketing and information management solutions have wide applications for Government and the Public Sector. Already proven in the private sector, Acxiom can enable you to achieve better insight into your crucial targeted groups, better communications and management of relationships.
With demands on the Public Sector to emulate some of the approaches of the Private Sector, many of the tools available are easily transferable and highly relevant. The requirements for information and being able to communicate your message to the appropriate group are just as important in the public sector as they are in the private.
A real understanding of people as individuals and efficient targeting are key to cost-effective marketing in the public sector and the opportunities to select an exact audience for a whole range of activities are endless. Acxiom holds lifestyle information on ‘real’ people and are able to deliver profiles of 43 million adults living within the UK.
By using our consumer information we can help select and profile those target groups you wish to reach. So if you’re looking to promote benefits options to the least affluent Acxiom has the ability to tell you who and where these people are. It maybe that you need to understand what range of services are needed to benefit different section’s of the community. By using a GIS product, an insight can be gained into the residential profile of a catchment area.
Creation of a true Single Customer View
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Utilise AbiliTec, Acxiom’s unique knowledge-based Customer Data Integration (CDI) solution, to bring together previously ‘impossible’ Single Customer Views within databases or across multiple silos
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The benefits of AbiliTec and our customer information management solutions are many, and include identification of potential fraud within central benefit systems
Profiling
- Identify the key traits of specific target groups to help refine your communication to them
Segmentation
- Build a complete picture of different target groups using lifestyle and demographic data to help understand the different needs and requirements
Email Marketing and SMS
- Develop integrated communication strategies to your key groups using a range of different mediums to get your message across.
Geographical Information Systems
- Use GIS to improve the understanding of the geographical area you are working in to improve your decision making and amenity planning.
For more information on how Acxiom can provide Government & Public Sector Solutions ...contact us
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