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Acxiom | For Financial Services
Acxiom is globally recognised for the work it does with the Financial Services industry. Supporting 13 of the top 15 credit card companies and most of the world’s leading banks and institutions, Acxiom’s expertise and solutions are unparalleled - offering simply unique competitive advantages and results.
- Target and acquire the best prospects to grow market share
- Segment and market to your customers to maximise their value
- Develop customer retention strategies to boost profitability
- Reduce marketing and IT costs, risk and fraud
Customer acquisition
- Select the optimal customer information solution from the UK's largest selection of lifestyle data
- Place a question of your choice on one of our lifestyle surveys
- Build, maintain and utilise unbeatable Single Customer Views for insight, planning and marcoms
- Pre-screen prospects to reduce mailing wastage
- Develop an ongoing prospect management system utilising lifestyle data, qualified leads and your own customer and prospect information. We will create bespoke solutions for you using leading edge channel analysis and management systems
Maximising customer value
- Host, maintain and manage your data using a specialised industry specific database and data access/ analysis solution
- Understand your customers in depth - their activity as your customer, your competitors' customer and as a consumer and individual
- Identify your most appropriate customers for cross selling and upselling initiatives
- Improve the lifetime value of your key customers to grow your profitability
Retaining customers
- Slow rates of customer defection through churn analysis
- Use lifestyle data to drive all your Customer Relationship Management initiatives to improve the loyalty of your customers
For more information on how Acxiom can provide Financial Services Solutions ...contact us
OR .... click to see our UK office details
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