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Acxiom | For Charity
Acxiom offers specific marketing and information management solutions to support all donor acquisition and retention activity.
Acxiom has detailed information on types of causes contributed including number of donations given, preferred methods for contributing, interest in environmentally friendly products and interest in recycling. With this data you can profile and understand existing supporters and communicate with them more effectively; target the most appropriate prospective givers, nationally or in a local area, and maximise the overall success of your fundraising.
Acxiom also has exceptional donor information management solutions that build and maintain the best possible single donor view of current and potential donors over time. In short, our solutions maximize the potential of your donor information. Acxiom also have a full service ‘For Charity’ solution that combines the following to create an unbeatable integrated solution: data, data management, online and offline, email management, analysis and campaign management, donation handling and transactions.
Customer Acquisition
- Build an unbeatable single donor view to analyse and segment current and potential donors
- Maintain this view and action it in the form of effective and efficient marketing communications
- Target high net worth individuals and convert them into high value supporters
- Grow public awareness for your charity and encourage donations
- Identify and reach prospective donors with the potential to become committed givers
- Purchase and download charity data online for local acquisition campaigns
- Increase the success of your trading catalogue by targeting new buyers that have the same characteristics as your current catalogue purchasers
- Reach individuals with a real interest in charity giving
- Obtain relevant prospects with their telephone numbers to drive your telemarketing campaigns
- Discover essential feedback on those questions key to the success of your fundraising by sponsoring a question on our surveys
- Carry out precise email marketing by identifying a suitable list of charitable supporters email addresses from Email Selector
Customer Retention & Value
- Trade-up existing givers into regular donors by understanding the profile of committed givers amongst your donor base, and then identifying lookalikes to upsell to
- Rank your best donors to locate those most suitable to become legators
- Convert occasional buyers from your catalogue into repeat purchasers by having an insight into the characteristics that make up this group
- Create donor profiles to obtain an in-depth understanding of your givers to help drive and improve your marketing approach to them
- Identify those volunteers most likely to become donors to improve your fundraising success
For more information on how Acxiom can provide Charity Solutions ...contact us
OR .... click to see our UK office details
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