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Acxiom | For Auto
Acxiom offers marketing and information management solutions to support the planning and implementation of key supplier groups in the automotive sector. Whether you are a manufacturer, dealer, service centre or provide other automotive related services, Acxiom can help you to improve the return on your marketing investment.
Customer Information
Collected from over 10 million UK car owners, Acxiom has detailed information on car ownership, make and model, car age, and intention to replace. With this data you can profile and understand existing customers, target more like them, nationally or in a local area, and analyse your market place in depth.
Acxiom Online (including DemographicsNowUK)
Acxiom’s specialist online list and demographic analysis tools can be used as they stand or customized and branded to suit your needs. These solutions are ideal for supporting the manufacturer-dealer relationship for marketing. For further information click on www.acxiomonline.co.uk
Acxiom Customer Information Management (including ‘AbiliTec’ Customer Data Integration)
Because of our knowledge-based approach, we can create and maintain the most accurate single customer view possible and provide the best environment to host, access, analyse and action your customer and prospect information.
Customer acquisition
- Target prospective new customers likely to buy from you
- Increase traffic to specific dealerships using local area data from Automotive List Selector
- Target owners of competitive marques as they are coming back into the market
- Target car owners of specific makes and models to drive their servicing to the local dealer
Customer retention and value
- Understand best customers and develop loyalty through relevant communications
- Build a picture of future needs and intentions
- Maximise the customer lifetime with your brand and the brand penetration within multi-car households
- Cross and up-sell non vehicle products and services
Geographical analysis
- Optimise dealership location to maximise business opportunities
- Identify the most appropriate media for local area marketing
- Understand a local area and the areas of most potential within the territory
For more information on how Acxiom can provide Automotive Solutions ...contact us
OR .... click to see our UK office details
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