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29th/30th January 2008 - Thistle Hotel, Victoria - London
Acxiom to Exhibit at Retail Financial Services Research & Insight Conference 2008
Acxiom are delighted to announce that it will be exhibiting at this leading two-day conference, which will bring together leading research and insight practitioners. Those practitioners will share the knowledge needed to ensure research and insight plays a long term strategic role in shaping the direction of today's forward-thinking businesses. Leading brands such as HBOS, Nationwide, GE Money and Friends Provident will also give expert insights and present best practice case studies demonstrating how their own strategic processes have led to a return on investment. Delegates will also benefit from benchmarking and learning from cross-industry techniques and methods which can be applied to their own business.
Acxiom representatives will also be there to advise you on your customer insight strategies and the latest thinking on information management techniques.
So what’s new this year?
In its fifth year, this dynamic and timely event has been redesigned to bring the freshest ideas and the latest case studies. This year the organisers have added topics to tackle current areas of industry debate and showcase best examples of translating insight to NPD, growth and profitability. Providing further food for thought, demonstrations will also be given on how to deliver high impact, actionable insight that can successfully drive revenue and growth in a commoditised market, whilst delivering to consumer expectations.
Hear practical insight from leading companies:
- Sue Stent, Head of Customer Insight, HBOS plc - on aligning insight with business strategies to deliver what the consumer wants
- Glyn Perrett, Senior Manager Customer Research, Nationwide Building Society, explains the research and insight behind the ‘brand new customers’ only campaign and how this has increased customer acquisition, loyalty and retention
- Dual perspective case study from Emma Howard Boyd, Head of Green and SRI Product Range, Jupiter and Julia Dreblow, SRI Marketing Manager, Friends Provident will explain how insight has led to the launch of successful product lines aimed at the green and ethical consumer
- Maryan Broadbent, Customer Centricity Leader and Jasmeet Narang, Head of Call Centre Operations, GE Money will present on leveraging internal and external collaborations to turn insight into an improved customer experience
For more information on the event and how/where to meet Acxiom - <<Click here>>
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