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Acxiom Sponsor 2007 Retail Forum
25th September 2007 - Cafe Royal
Acxiom were delighted to be one of the main sponsors at this year's Marketing Society Retail forum. The 2007 event, was held at the Cafe Royal with the main topic being "Where are your customers going?".
The prestigious event boasted an exceptional line up of senior retailers and the conference benefited from the helicopter view of, amongst others, Jeff Randall, of the Daily Telegraph, Sir Geoff Mulcahy of The British Retail Consortium and Allan Leighton of Going Plural Ltd, the latter giving his address via a Marketing Society exclusive video interview.
Acxiom's stand demonstrated why our multi-channel information management and digital solutions continues to benefit our clients by providing actual insight into consumers' off and online behaviour and media preferences. We not only inform our clients as to how those consumer channels actually interact with each other but also how retailers can get a 'true' picture of channel effectiveness - therefore optimising media spend, and informing merchandising and product allocation strategies
To find out more about how Acxiom can really add benefit to your multi-channel customer retention, acqusition and growth plans - call Acxiom Retail industry strategist, Fiona Sweeney today on +44 (0)20 8213 5410 or email her at fiona.sweeney@acxiom.com
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