Acxiom to Sponsor Marketing Direct's Green Conference
9th November 2007 - 1 Whitehall Place, London
Acxiom is proud to be a sponsor of this exclusive one-day Marketing Direct event. The conference will feature leading brands such as Capital One British Gas and the COI who will be revealing how they execute sustainable direct marketing that's both profitable and brand enhancing.
They'll share how they are marketing their own green credentials to consumers and discuss how, at the same time, they are seeking agencies and suppliers that reflect a similar environmental position to their own.
The keynote speech will be delivered by Joan Ruddock MP, Minister for Climate Change, Biodiversity and Waste. She will be reveal the government’s perspective on UK DM plc and its green initiatives so far. There will also be exclusive research from Ipsos-MORI on "What Consumers Want: Green Policies and Brand Perception".
You'll also be able to find out how Acxiom's information management and digital solutions can help your business increase its marketing ROI, by acheiving more profitable and less wasteful Direct Marketing programmes.
