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23rd/24th April 2008 - Jurys, Great Russell Street, London
Marketing Analytics - Advanced Techniques and Business Applications
This Conference is designed for all those in Marketing Analytics, Customer Insight, Market Research and Database Analysis. A whole host of mathematical and statistical methods are available to help you plan and take actions most efficiently and effectively. Over two invaluable days, you will learn how to get the most from these methods and how to apply them successfully in your business.
Day 1 of this conference briefs delegates on advanced analytics techniques and how they should be used:
- What advanced analytical methods are available?
- What they can deliver and what business problems they help to solve
- When to use them and when they should not be used
- How they work and what are their underlying concepts
- Rules to ensure you do not misuse or misinterpret them
- Tips and tricks for getting the most out of these methods
Day 2 focuses on the practice of Marketing Analytics and the application of analytic techniques:
- How analytic techniques can deliver ROI and improve business performance
- How customer insight can drive business decision making
- How to achieve success with customer segmentation
- How to convert advanced analytics into sustainable business applications
- Take part in our Customer Insight Forum on the data issues that affect all users of analytics
- Learn from practical case studies on deriving business value from analytics
- Discuss affinity analysis (covering terms such as basket analysis, association rules, sequence discovery, nearest neighbour methods and collaborative filtering) and how this fits in with other analytical and data mining techniques
- Give an overview of the different techniques used in affinity analysis - ranging from classical approaches to more recent developments
- Explain best use and identify potential pitfalls
- Put the theory within a practical framework and discuss real life examples
Affinity Analysis
Acxiom's Head of Consulting & Analysis, Dr. Andrew Smith will be speaking at this year's event on the subject of Affinity Marketing see below for details:
Affinity Analysis - It's More Than Beer and Nappies
Affinity analysis is a data mining technique used to identify natural associations and patterns in data. It is a generic term for a range of methods that are part of an analyst's toolkit, as well as being behind the rules created within information filtering systems. Andrew Smith will:
- Discuss affinity analysis (covering terms such as basket analysis, association rules, sequence discovery, nearest neighbour methods and collaborative filtering) and how this fits in with other analytical and data mining techniques
- Give an overview of the different techniques used in affinity analysis - ranging from classical approaches to more recent developments
- Explain best use and identify potential pitfalls
- Put the theory within a practical framework and discuss real life examples
For further information on Acxiom's Consulting and Analytical capabilities get in touch by calling 020 8 213 5500. For more details on the event itself, please visit www.damusers.com/analytics
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