We Make Information Intelligent™

30th/31st January 2008 - Radisson SAS Portman, London

Your biggest online and digital challenges will soon be answered!

The 2^nd Annual Marketing Week NMA Interactive Summit will explore practical and strategic solutions to engage consumers using the latest techniques in online, digital and interactive marketing including

• Exploiting the evolving relationship between brands, social networks and consumers
• Effectively integrating your digital strategy to execute truly interactive campaigns
• Applying contextualisation and relevancy to translate online developments into closer relationships with consumers
• Driving creativity in online engagement to stand out from the crowd
• Mapping and harnessing online consumer behaviour to construct the optimum media mix for specific campaigns and long-term success

Featuring a plethora of digital talent from leading brands:

• David Erixon, Global Director for Brand Strategy and Manifestation, Vodafone

• Simon Waldman, Director of Digital Strategy and Development, Guardian Media Group

• Matthew Simons, Leader – Acxiom Digital, Europe, Acxiom

• Emma Jenkins, Head of Digital Marketing, Procter & Gamble

• Daan Josephus Jitta, SVP Direct Channels and Innovation, ABN AMRO

• Scott Gallacher, Director of Online & Partner Marketing, BSkyB

• Anthony Carbonari, Director of Interactive and Commercial Media, BT

• Sian Chadwick, Director of Interactive Acquisitions, American Express

• Jamie Galloway, Director of Digital Media, COI

Acxiom's Matthew Simons will be speaking at one of the event's Masterclasses and discussing how companies can track the long-term user journey to improve website usability, perfect the overall online experience, and create a seamless journey from awareness to conversion. Simons will also show how analysing your customers’ complete buying cycle can lead to better tailored landing pages and movement within your online space. Finally, addrerssing one of the real challenges of today's online world, Matthew will look at how to making your site 'stickier' and improve the ease with which conversions can be made.

For further information on Acxiom's digital capabilities get in touch by calling 020 7526 5100. For more details on the event itself, please visit www.interactivesummit.com