| |
29th April - 1st May - Earl's Court 2, London
Meet the global leader in marketing services solutions ..... at Europe's biggest Direct Marketing Event of the Year
With external pressures growing from the likes of the credit squeeze, and Government lobbying on the environment, the Direct Marketing industry and the client practitioners who target consumers are increasingly looking for innovative ways to profitably analyse and target both existing and potential customers with relevant offers via relevant and appropriate media channels.
Acxiom's market-leading solutions provide answers for companies across industry sectors, and we again have a major presence (stand W900) at this year's International Direct Marketing Fair (IDMF), to be held at Earl's Court 2 between the 29th April and the 1st May, and whether your business issues are related to:
- Finding and deploying high quality consumer data
- Better understanding your customers and their profitability
- Customer retention
- Understanding how Digital Marketing can positively influence your marketing strategies
- Geo-spatial challenges
- Customer churn
- Customer acquisition
- Managing campaigns both off and online
- Up-sell and cross selling
- The environment, and practicing 'greener' marketing
- Getting to grips with multi-channel marketing
- Media fragmentation
- Marketing Metrics and optimising your marketing spend
.... We have solutions which have benefited market-leading clients for the past 40 years in all of the above areas -why not join them?
VISIT STAND (W900) and see how we can help.
In addition - Acxiom Digital's Louis Fernandes will be speaking at the IDM Academy within Internet World on Thursday 1st May at 2:30pm.
His thought-provoking session will discuss how Email is not just another case of channel isolation, and can be used profitably in many ways. The main elements of his presentation will include:
- Integrating email into a multi-channel customer dialogue
- When companies should talk and when they should listen (to customers)
- Why email and digital marketing needn't always be about "sell, sell, sell…"
 |
Acxiom Digital's Louis Fernandes
Speaking at the IDM Academy at this year's Internet World
|
The International Direct Marketing Fair is the biggest and most important event of the year for the marketing industry and over the course of the 3 days at The International Direct Marketing Fair, you can:
- Build an integrated direct marketing campaign
- Discover how other organisations achieved success
- Discuss legislation and debate on the current issues
- Learn more about how research and insight can transform your business
- Find out how to manage your customers better and build brand loyalty
- Find and see demonstrated the latest products and technologies
- Hear from award winners and respected industry thinkers and strategists
- Analyse and enhance your existing data and buy new data
- Understand how digital and online can help you deliver a better response
Just a few of the general highlights of the show itself include:
-
‘An audience with’ - keynote sessions featuring Drayton Bird, Stephen Harrison and John Watson
-
The future of marketing and CRM
-
Campaigns for Guinness, Land Rover, Bailey’s, BBC TV Licensing, Glenmorangie, Amnesty International, The Telegraph, Prostrate Cancer, Seat and Waitrose - all of whom won the top awards at the DMA Awards 2007
-
The latest innovation in digital print through campaigns for Shell, T-mobile, Suzuki, BT, Sage, UPS, Portland, HP and The IDMF themselves
-
Predictions for what’s next for online research
-
Views from key players, thought leaders and influencers operating in the new and liberalised postal market
For more details on the IDMF event itself or to register, please visit www.idmf.co.uk
For further information on our marketing services and information management solutions, call us on 0208 213 5500 or contact us by clicking here
|
