Privacy compliance isn’t just about doing things right; understanding the options and what they potentially mean to your business can actually have a positive impact on your bottom line. Odeon Cinemas used Acxiom for consultancy on data protection, with a view to persuading more Odeon customers to sign up to its email marketing programme when they visited its website. By changing one permissioning statement, Odeon saw an increase in customer acquisitions of over 640% within a month!
For more on how Acxiom Digital helped Odeon gain these amazing results, - click here
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