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Coventry Building Society

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When the Coventry Building Society wanted to promote two of its savings products designed specifically for the over 60s, Acxiom was able to deliver precision targeting based not only on age, but also financial status and financial behavioural patterns.

 

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Acxiom In the News
Acxiom raise the bar in the Green Debate
Acxiom have recently joined forces with, amongst others, the DMA, the British Standard Institute, and Royal Mail to elevate the Green debate in the Direct Marketing Industry with plans to create an environmental standard ...
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