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A good suppression product is worth more than you might think. Suppression helps facilitate compliance with legislative and industry self-regulatory privacy guidelines. It eliminates low responders and helps you reduce risk. Bottom line? Suppression improves customer relationships, reduces costs and reduces risk.
InfoBase Suppression leverages Acxiom’s patented Customer Data Integration technology to provide unparalleled improvements in speed and accuracy for processing. Traditionally, numerous steps (or passes) were required to perform mail, telephone and e-mail suppression. However, InfoBase Suppression accesses a single master suppression file, which contains over 100 million suppression records constructed from a growing number of sources, and then matches records from your original list by AbiliTec® Link, telephone number or e-mail address. InfoBase Suppression processes your file in a single pass—saving you time and money.
To see how InfoBase Suppression can bolster your relationship and marketing initiatives, contact us for more information.
*Not provided on a stand-alone basis
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