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InfoBase List


InfoBase List

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To increase your bottom line, you have to market to new prospects with high lifetime value potential. InfoBase List is a comprehensive, multi-sourced consumer list designed to help you accurately and efficiently target new prospects. As the largest collection of US consumer data available in one source for list rental, InfoBase List has a nationwide coverage of 111 million households and 176 million individuals. InfoBase List helps you:

  • Increase customer acquisition
  • Improve targeting
  • Market to niche segments
  • Reduce direct mail costs—fewest duplicates and best-known addresses

InfoBase List reduces your new customer acquisition costs and increases your return on investment by providing the industry’s most accurate prospect names and addresses. This accuracy is achieved through Acxiom’s proprietary processes, including AbiliTec® Customer Data Integration software and BestAddress postal optimization—resulting in the absolute fewest number of duplicates and the best-known address for your prospects.

InfoBase clients within the broker, mortgage, credit card, insurance, telecommunications financial and high-tech industries are currently learning why InfoBase List is the best investment their company can make. Companies want to improve the profitability of marketing or research programs they are implementing. If your company needs accurate prospect names and addresses, as well as consumer demographics, home ownership characteristics, purchase behavior and lifestyle data, then you need InfoBase List.

  • Provides the highest-quality, multi-verified data
  • Ensures the freshest data and reliability with quarterly rebuilds
  • Offers coverage of 111 million households and 176 million individuals, nationwide
  • Enables you to target your customers more precisely with hundreds of household-level selectors
  • Delivers fast turnaround time and superior customer service
  • Built with AbiliTec to eliminate duplicates—increasing your return on investment

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Acxiom In the News
Acxiom have recently joined forces with, amongst others, the DMA, the British Standard Institute, and Royal Mail to elevate the Green debate in the Direct Marketing Industry with plans to create an environmental standard ...
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