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Personicx Stability Indicator |
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Personicx Stability Indicator
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What can be worse than investing in prospects, only to find that they lapse, do not renew or fail to pay their bills? And, in these days where organisations have greater moral and social obligations towards consumers, no one wants to tie customer in to contracts they cannot afford. For companies who want to identify the likely economic and social stability of prospects and customers Acxiom has created Personicx Stability Indicator (PSI), a joint venture with Equifax. You can use PSI as a key screening technique to achieve greater cost-efficiencies and support your need to demonstrate greater social responsibility across your one to one marketing activities. PSI is particularly useful for the financial services, credit, automotive, charity and telecoms markets where the need to validate affluence or the ability to adhere to a long term financial commitment are at their highest.
PSI is not a replacement to existing credit scoring but provides a new dimension in risk evaluation. It offers additional efficiencies in campaign economics too by reducing list rental volumes and helping mailers to achieve a heightened pass rate in the credit checking process. The product also has wider applications in the marketplace as a key tool through which mailers can predict changes in customer behaviour and generate a significantly richer understanding of customers' economic and financial behaviour.
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