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Personicx Onliners |
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Personicx Onliners
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Your marketing may be integrated, but is your database integrated? How do you identify those of your offline customers who are likely to be interested in doing e-business with you? Help is at hand with Acxiom’s Personicx Onliners which is built using in-depth data gathered by Acxiom into Internet usage, combined with socio-demographic insights from our InfoBase Lifestyle Universe national database. Personicx Onliners will classify your customers into 33 distinct clusters that reflect lifestyle as well as Internet usage, depending on their propensity to use the Internet. By understanding which of your customers are Web-savvy, you will be able to identify those who are most likely to be interested in receiving digital communications and also those who are the best prospects for any online services and products you offer.
Designed to provide database and area analysis specifically for internet and technology usage and adoption, Personicx Onliners is ideal for providing customer insight, retention analysis, database segmentation, above- and below-the-line planning plus for list generation for large integrated campaigns.
To download the interactive Personicx Onliners fan, click here
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