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If you want a powerful and accurate segmentation system which can provide you with a truly in-depth insight into your customers, right down to household level, then you need Personicx Household - the jewel in the crown of Acxiom’s segmentation solutions. Personicx Household takes consumer segmentation beyond traditional geodemographic classification as it is optimised on genuine consumer behaviour. Built from the UK’s most accurate lifestyle databases offering the widest coverage of the population, combined with universal statistics derived from the 2001 Census, Personicx Household segments UK households into 52 unique groups. As, unlike many other systems, we are not relying solely on age, income and marital status, Personicx Household is incredibly predictive – our tests have proven it to be 28% more effective than another household segmentation product that has, until now, been perceived as one of the best in the market place.
To download the interactive Personicx Household fan, click here
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